One of the biggest brands in the graphic arts, Kodak appears caught in a life-and-death race to monetise the technology chief executive Antonio Perez has effectively bet the company’s future on (writes Peter Coleman).

This advertisement appeared in ‘The Australian’ today (writes Peter Coleman). I mention it not because of its modest size or that it represents a Melbourne bags-and-shoes retailer to the audience of the paper’s Queensland audience. But because it is the only inside-page display ad in the 28-page broadsheet.