Having been the first publisher to use EidosMedia's Méthode, Editoriale Laudense has a reputation as an 'early adopter'.

Now the company in Lodi in northern Italy's dynamic Lombardy region, is moving production of its digital products to the new Cobalt content management solution.

"Laudense was the first publisher to use our Méthode platform to implement an integrated print-web workflow," says Daniele Castagnotto, EidosMedia sales director for Italy.

"They were ahead of the large news media groups that later used Méthode to merge their print and online operations."

The company publishes flagship Il Cittadino di Lodi in six daily print editions, with several weekly supplements, epaper formats, a web portal and mobile apps for Android and iOS devices from a single Méthode workflow.

Cobalt will give it additional flexibility in serving news content to a wide range of digital destinations, while retaining complete interoperability with Méthode and other CMS platforms.



Roberto Savaré, general manager of Editoriale Laudense says the publisher has a very rich digital portfolio: "Our online readers are used to accessing our news output through a wide range of devices and formats and we are expecting Cobalt to streamline that process, reduce our costs and make the future addition of new formats and channels even easier."

Staff will access the platform through the Swing interface, accessible from anywhere with a network connection using a web browser or tablet and mobile apps.

Castagnotto says Editoriale Laudense has shown that digital diversification can add real value even at regional and local level: "The move to Cobalt should make their operations even more cost-effective in the future."