Guardian's 'Three Little Pigs': Selling the sizzle (video)

Mar 01, 2012 at 05:22 pm by Staff


Citizen journalism gets a boost from UK daily ‘The Guardian’ in an expensive but strangely endearing new video, launched yesterday. If you’ve missed it so far, see it here.

It’s a new angle on an old story: Were the Three Little Pigs misunderstood (and is it the ‘pigs’ doing the misunderstanding); what would have been the effect of social media on their plight.

You be the judge… and let us know what you think of the promotion itself.Here’s the video:

 

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Sections: Print business

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