Advertising and marketing agencies are being targetted in a new ‘Value of paper and print’ campaign around Australia.

State launches in New South Wales, Victoria and Tasmania are part of an industry-wide campaign to help printing companies promote paper and print to clients and “anyone who has questioned the role of print”.

Sponsored by Media Super it aims to illustrate that the printed word is a critical part of multichannel communications.

Campaign head is Kellie Northwood, executive director of Two Sides Australia, who will launch VoPP at workshops detailing the content and how printing companies can make best use of it.

“The VoPP campaign has been very well received by the print industry with a lot of new members joining,” she says. “I have been travelling around Australia meeting with sales teams talking about the strengths of paper and print people and I am really excited to have some good content to back up their own passions.”

Attendees will receive copies of a 72-page toolkit to educate clients about the success and relevance of print as a critical part of multi-channel communications.

Initial dates are:

NSW:  Tuesday 25 November - Printing Industries Auburn office 8.30am-9.30am ;
Victoria: Wednesday 26 November - Printing Industries Mulgrave office 8.30am-9.30am; 
Tasmania: Thursday 27 November - 3pm-4.30pm - the Royal Yacht Club, Hobart.