Twenty students and some of the advertising industry's top creatives have gone back to school in Melbourne this week.

The Copy School sessions are being hosted by Sharms Consultancy's Mark Sharman, with 20 students set to learn from a range of the industry's best talent.

Among those who have agreed to be tutors are Nigel Dawson (creative partner, Three Wise Men), Ruth Lamberd (senior journalist, Herald Sun/Sunday Herald Sun), Paul Taylor (executive creative director, M&C Saatchi Melbourne), Ant Keogh (executive creative director, Clemenger BBDO), Sarah McGregor (head of copy, Leo Burnett Melbourne), Jim Ingram (executive creative director, Cummins & Partners), Ron Mather (director, It's The Thought That Counts), and Ted Horton (chief creative officer, Big Red Melbourne).

Mark Hollands, chief executive of The Newspaper Works - which partnered with Copy School to launch in Melbourne - says the aim is to encourage the best quality copywriting across all advertising media. "Copy School has secured some of the most respected creative talent in the industry, who all give their time to teach the next generation of creative stars.

"The creative process is vital to the future of the advertising industry and we are pleased that Melbourne creative talent will benefit from the excellent Copy School programme," he says.

Interactive workshops will focus on copywriting across all media including print, radio, TV and digital platforms, with content focussing on briefs, developing narratives, storytelling for brands, headlines and editing and presenting to clients.

Fees are being donated to Frontyard Youth Services which is run by Melbourne City Mission.

Pictured: Participants get a 'real world' brief on the first day, which must be delivered on the final morning of the course