Singapore's 'other' major newspaper publisher, Mediacorp is to use Outbrain's technology to observe real-time data on content performance and drive deeper engagement.

The companues have announced a two-year partnership which will see Mediacorp - one of Singapore's largest media companies with a broad range of media platforms spanning digital, television, radio, print and out-of-home media - deploy the full stack of Outbrain Engage solutions.

Specifically, online properties, Channel NewsAsia and TodayOnline will leverage the platform, while Mediacorp editors will use Visual Revenue to observe real-time data on content performance, and take action to drive deeper engagement. The solution will help them optimise content across multiple channels, devices and screen sizes, using automated and editorially controlled solutions.

Engage regional vice president Sigrid Kirk says Outbrain had initially started out as a recommendation product, but has evolved into a guided personalisation platform that serves multiple publisher stakeholders: "Mediacorp is constantly looking at new ways to provide long-term value for our clients, and native offering is a good option from Outbrain."

Outbrain will aggregate Mediacorp's audiences with those from previous local publishers and global site wins including News Corp Australia, the Philippines Daily Inquirer, Indian Express, Fairfax Media, CNN, Time Inc and Mashable.