Finnish newspaper and magazine publisher Hämeen Sanomat has gone live with Atex's Saas based Cross-advertising product to revamp their multichannel sales capabilities.

The solution combines CRM, multichannel booking, production, financials and analytics into one browser-based solution.

IT director Päivi Kuusisto says the ease of deployment and intuitive nature of the fully-hosted system meant they completed the process in a little over three months. These features have given great flexibility and the ability to work remotely, "particularly important in the current circumstances".

"It has also enabled us to make improvements to our production workflow as well as providing immediate feedback and greater clarity on activity for our sales team".

Founded in 1878, Hämeen Sanomat is part of the Aina Group.