Sydney-based adtech provider Adform has launched what it says is the world´s first independent and fully integrated tech platform.

A new product suite, Adform Flow uses augmented intelligence to simplify the user experience across all aspects of the campaign workflow and all digital media channels.

The cloud-based technology takes a modular and open API approach, controlling costs through license-based fees, and is first-party identity-ready, setup for privacy compliance and a post-cookie world.

More than three years in the making, Flow claims to give marketers enhanced control over their own data, and is "configurable, transparent and secure".