Three million New Zealanders aged over 14 - that's almost three-quarters of them - read newspapers in print or online in a typical week.
The figures come from Roy Morgan's readership results for calendar 2020, which says nearly 1.8 million (43.9 per cent) read magazines whether in print or online.
The country's major publishers, NZME and Stuff vie for top positions, with the New Zealand Herald scoring a total cross-platform audience of 1.883 million - up 72,000 on a year ago - but the Stuff.co.nz news portal leading in the online stakes with a total digital audience of more than 1.7 million to the 1.64 million of NZHerald.co.nz
Roy Morgan says the NZ Herald is read by more than four times as many New Zealanders as any other publication. Most widely read magazine is "easily" the driving magazine AA Directions, it says, with an average issue readership of 365,000 during 2020.
The Single Source survey polled 6,496 New Zealanders aged 14+ over the 12 months to December 2020.