What do you want as a publisher? And what do you expect?

With AI systems training on, and increasingly serving, publisher content at scale – often without permission, attribution or compensation – “the window to set the terms is now, while standards are still being defined rather than imposed on us,” says WAN-Ifra membership director Kim Svendsen.

“The immediate priority is to give publishers a common, machine-readable way to signal usage rights and compensation expectations, so that good-faith actors have a clear path to do the right thing.

“There’s also the harder problem of bad-faith actors, which means building and sharing intelligence on IP threats and how publishers can defend against them.

“Acting collectively, rather than each publisher negotiating alone, is what gives these standards weight.”

To that end, a webinar ‘Strategic overview of the AI licensing landscape’ has been arranged for next Monday, June 24, at 15.00 CET (2300 AEST), to understand what’s at stake, where the standards are heading, and how your newsroom can help shape them before they’re set.

The session will cover:

-the 30,000-ft view: The current AI licensing landscape

-bot protection: Tollbit joins us to share key findings from their "State of the Bots" report. Find out if you are protected or still vulnerable.

-licensing: Communicating use and compensation terms to good-faith actors

-structuring: Making your content and archives machine-readable

-sell: Existing and emerging marketplaces for content

-your questions: We will answer questions submitted ahead of the webinar. Please email your questions to Stephen Fozard in advance so they can be addressd live. Deadlines for submitting questions: Friday, June 19^th.

Pictured: Among speakers will be WAN-Ifra director of digital revenue network Kevin Anderson (left) and executive director for public affairs and media policy Elena Perotti