Schibsted chief Tveitnes elected to lead INMA

May 31, 2026 at 12:00 pm by admin


Schibsted chief executive Siv Juvik Tveitnes has been elected president of INMA, with Stuff New Zealand owner Sinead Boucher as first vice president.

The elections took place on May 26, ahead of the organisation’s annual congress.

Mediahuis chief executive Gert Ysebaert becomes immediate past president.

Fourteen executives were elected to terms on the organisation’s governing board of directors. Elected to new board terms were:

-Carsten Erdmann, editor-in-chief, new business and editorial tech, Funke Media, Germany;

-Rainer Esser, executive advisor, Holtzbrinck, and supervisory board, Die Zeit, Germany;

-Frederic Kachar, CEO, Editora Globo and Sistema Globo de Rádio, Brazil.

-Ritu Kapur, managing director, The Quint, India;

-Dan Krockmalnic, COO and general counsel, Boston Globe Media, United States.  

-Pilar Gil, CEO and vice chairwoman, Prisa Media, Spain;

-Frank Mahlberg, COO, Bild Group, Axel Springer, Germany;

-Maria Sakki, lead data insights analyst, Financial Times, UK, and chair, INMA Young Professionals Initiative;

-Patrick Tornabene, chief consumer revenue and strategy officer, Newsday Media Group, USA, and president, INMA North America Division; and

-Maribel Perez Wadsworth, president and CEO, Knight Foundation USA.  

Members also heard that Ana Maria Reyes, director of digital strategy IA and data at Grupo OPSA in Honduras, succeeded Pablo Deluca, director of institutional relations at Infobae in Argentina, as INMA Latin America Division president earlier this year. 

Board terms take effect June 1 and run one to three years in duration. 

Tveitnes will serve as president until May 31, 2028, and Boucher will serve as president in 2028-2030.  

Stepping down from the INMA Board are Marcelo Benez, Mark Campbell, Anna-Katharina Kölbl, Mapula Nkosi, and Catherine So.

Tveitnes (pictured top) began her career as a managing consultant at Bekk Consulting before moving into media in 2006, holding a series of roles at Bergens Tidende including business developer, finance and staff director, and later serving as project director at Media Norge. From 2014 to 2015, she was managing director of both Bergens Tidende and Stavanger Aftenblad, and from 2015 to 2019 served as a director in the Schibsted media division before being appointed CEO of Schibsted News Media – a role she held from 2019 to 2024, with oversight of Verdens Gang, Aftenposten, Aftonbladet, and Svenska Dagbladet.

Following the 2024 restructuring that split Schibsted into separate entities, she became CEO of the newly formed Schibsted Media, positioning the company as a Nordic-focused media business distinct from its marketplaces operations. She has also chaired the boards of Aftonbladet and Svenska Dagbladet.

Sinead Boucher (below) began her career in journalism in 1993 as a junior reporter for The Press in Christchurch, before gaining international experience in London with the Financial Times and at Reuters from 1999 to 2004. After returning to New Zealand, she was appointed assistant editor at The Press, became Fairfax Media’s first group digital editor for Stuff.co.nz in 2007, rose to group executive editor in 2013, and was named CEO of Stuff Ltd, New Zealand’s number one media company, in August 2017.

Her defining move came in May 2020, when she purchased the 165 year old company from Australia’s Nine Entertainment for NZ$1 in a management buyout, returning the company to New Zealand ownership amid deep industry turbulence. In June 2023 she restructured the Stuff Group of digital, print, magazine and events businesses into two independent divisions – Stuff Digital, Stuff Masthead Publishing – while continuing to advocate publicly for big tech platforms to compensate publishers for journalism.

Sections: Newsmedia industry

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