African publisher Nation Media Group has gone live on Newscycle's content and advertising solutions.

The largest independent publisher in East and Central Africa, NMG has 17 publications serving Kenya, Uganda, Tanzania and Rwanda, and has a reputation for being at the forefront of technology.

Newscycle EMEA project manager Mogens Bendtsen says NMG has been a Newscycle customer since 2000, but had been on older DTI-based software. "They investigated other vendors, but in the end, they were so happy with Newscycle, they decided to continue the excellent cooperation with us."

Converting all the NMG systems to new platforms took only four and a half months, with the first newspaper created using the new system going out June 11.

"NMG now has a more efficient workflow with Content Planner, and the NCS Lite Editor/Reporter client removed the need for InCopy," says Bendtsen. "They also have their multimedia advertising and CRM system on a responsive browser via SalesLink and can use it from any mobile device, allowing for reporting and invoicing in one common database."