Integrated systems boost efficiency and satisfaction at Rodi

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Dutch regional newspaper publisher Rodi Media has integrated Miles 33's Gemstone sales platform with a new Pubble editorial and production system.

The Gemstone system provides booking, CRM, workflow and invoicing at three sites, while Pubble - installed at the same time - also provides WebCMS and production functions such as display ad make-up and print planning. They are integrated through a two-way interface using Gemstone's API. Display ad make-up requests can be sent from Gemstone, and ad status and page numbers are returned, enabling sales reps to be aware of each ad's production status at all times.

Rodi Media is selling print ads in their extensive portfolio of newspapers and magazines, as well as ads for their digital products. Gemstone Workflow automates copy chasing and proofing workflows, improving much of the ad production functions across all ad types and media. Invoices include links to the ads, making it convenient for their customers to reconcile orders.

Based in Broek op Langedijk, in Noord Holland, Rodi Media was founded more than 40 years ago, and is also a printer offering a wide range of printing products. Core to their business is a series of 29 weekly regional 'letterbox' newspapers, delivered house to house, and Rodi also publishes specialty magazines, and sells flyers and business stationery.

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DIGITAL | BRIEFS
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