Newly-appointed Salesforce ISV partner Lineup Systems has teamed up to bring the best features of both systems to users.

Adpoint for Salesforce combines the power of the CRM with the multichannel sales and order management of Lineup's Adpoint. The solution is available on the Salesforce AppExchange, and covers the advertising sales management process from initial lead generation to order and final billing within a single interface.

The company says the Adpoint functionality delivers media-specific enhancements to users' native Salesforce solutions, as well as Adpoint's product catalogue, order management, pricing, workflow, inventory management, finance and analytical capabilities.