Mining Brainworks for new ad management tech

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A newspaper in Alaska which was one of the first users of Brainworks advertising system has signed up for its browser-based successor.

The Sayville, Long Island, software developer says the daily Fairbanks Daily News-Miner has signed for its new Stratica advertising and CRM system.

The oldest continuously-operating daily in Alaska and, by circulation, its second-largest, the paper is "coming back for more" in Brainworks' 30th year of software development.

The company says Stratica combines its revenue-generating expertise with the ability to be nimble and responsive through next generation technologies. Facilities include real-time analytics and marketing functionality, automated customised reporting and dashboards, and permission-based user management. Workflow functionality includes the ability to initiate internal workflows such as adjustment tracking and sales-to-manager communication.

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