After largely submerging its name behind that of its CUE brand, CCI Europe is to become Stibo DX, linking closer with its parent group.

Subsidiary Escenic is also to be rebranded under Stibo DX, but Digital Collections, acquired last April, will retain its own identity.

Stibo DX says the change - effective from Saturday - takes a step closer to its parent Stibo Group and gears up for further growth and expansion into new markets.

Stibo DX users in Australia include West Australian Newspapers and sites in News Corp's Australian Regional Newspapers (formerly APN News & Media), while Times of India (Bennett, Coleman & Co) and The Hindu are customers in India.

High profile international publishers include the New York Times, Gannett and McClatchy in the US, the Toronto Star and Globe and Mail in Canada, The Economist and Reach in the UK, Axel Springer, Telegraaf Media Group and JP/Politikens Hus.

With 200 employees in five countries - Denmark, the USA, Germany, Norway, and Bangladesh - Stibo DX is owned by Stibo Group, founded in 1794 and owned by Stibo Foundation.

Stibo DX expects to report revenue growth of 25 per cent for its year ending April 30, driven by CUE which it says is gaining market share "at a rapid pace". New installations include Polish broadcaster TVN, French regional publisher Le Groupe Sud Ouest, plus Handelsblatt, Der Tagesspiegel, BNN, NOZ, and Verlagsgruppe Ippen in Germany.

Chief executive Dan Korsgaard (pictured) says the "family relation" to Stibo is becoming increasingly important: "It gives us the advantage of keeping a long-term focus on innovation, customer relations and on our business in general."