Content & marketing

US sites seeing a fifth of FB traffic fall away, says Chartbeat

Jun 30, 2021 at 10:39 am by admin

Click-tech company Chartbeat has flagged a possible fall in Facebook traffic, drops varying by region. The company’s Jill Nicholson says recent weeks have seen several.... Read More

‘Bright future’ for print as Sunday investment pays off

Jun 23, 2021 at 11:13 am by admin

Sunday “does not live upon a story, but upon a concept”. So says Dražen Klarić of the Croatian publisher Večernji list’s bold investment in print. The &ldqu.... Read More

Young drive growth as a third more puzzle through pandemic

Jun 22, 2021 at 10:27 am by admin

Puzzle magazines have grown strongly through the COVID-19 year, with more than two million Australians now reading them monthly. The total has increased an exceptional 492,00.... Read More

Tweaked live blogs driving conversions for Nine’s metros

Jun 21, 2021 at 09:28 am by admin

Even though they’re in front of the paywall, live blogs have made up a quarter of conversion reads for Nine’s Sydney Morning Herald and The Age. Now deputy digita.... Read More

How UGC helps SCMP concentrate on unique explainer role

Jun 16, 2021 at 10:56 am by admin

With close to a billion mobile phone users in China, Hong Kong’s South China Morning Post is using its unique position to explain UGC to readers. Video director Mat Boo.... Read More