Content & marketing

Beacons light the way for News brands

Sep 10, 2014 at 10:44 am by Staff

News Corp Australia will employ contactless technology from Tapit to offer interactive campaigns based on NFC and beacons. Its NewsLifeMedia division – which includes taste.c.... Read More

Tweet-and-buy kicks off with US trial

Sep 09, 2014 at 11:13 am by Staff

Having established a place in your lifestyle, Twitter is turning storefront with a new feature to buy product. Brands and singers are among the first in a trial of the system.... Read More

Beachhead established, News mulls app attack

Aug 13, 2014 at 04:28 pm by Staff

After trialling it on Sydney’s northern beaches, News Corp is rolling out its LocalShoppa offers app to 130 more areas. It is also considering taking it to non-News areas. He.... Read More

Engage3 patents ‘intent to buy’, recruits Nilan

Aug 06, 2014 at 11:58 am by Staff

An app which uses shopping lists to direct retail and brand marketing has gained a US patent for product selection techniques for developer Engage3. Founder and chief executi.... Read More

Driving mobile UX and start-ups in Amsterdam

Jul 23, 2014 at 11:06 am by Staff

The Guardian’s mobile product manager Tom Grinsted, news media designer Mario Garcia, and Yahoo! user experience designer Luke Miller are among first confirmed speakers for WA.... Read More

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