Preparations for this year's 40th Ifra Expo – to be bhelkd in the German port of Hamburg – are gaining momentum. Although the duration of this year’s event will be shortened by one day, the opening hours have been extended: Monday toi Wednesday, October 4-6 from 9.30 am to 6pm. Entrance fees for visitors are also being reduced, with day tickets costing from EUR 15 online. A new 'media port' in hall A1 will show publishing trends in online, mobile and print, with a high-profile programme on stage is open to all visitors, presenting best practice examples from all over the world. In addition to an official opening on Monday morning and 'get-together' that evening, WAN-Ifra plans to hold a closing event on the final evening. At this event, winners in the International Newspaper Color Quality Club 2010–2012 competition will be honoured. . On Thursday (October 7), a post-conference WAN-Ifra Advertising Summit takes place in cooperation with INMA (International Newspaper Marketing Association). The seaport of Hamburg is an international metropolis and a media city. The new Messe Hamburg offers optimal conditions for Ifra Expo across three halls – one for digital technologies, systems and software, and the other two for prepress, printing and finishing. Full information is at www.ifraexpo.com. The Hamburg event is the 40th: The first exhibition was held in 1970 with 54 exhibitors from ten countries on 1124 m² stand space in Mainz and was attended by about 600 participants from 21 countries. This is the second time (the other was in 1985) that it has 'docked' in Hamburg.