$250,000-worth of advertising and an $8000 workshop are on offer in a News Australia competition.

But there are conditions: Don’t think you can take your winning ‘great idea’ and run it with Fairfax or APN for a start. And of course, you must spend your prize with News.

Somewhat paradoxically, the winner will be told to spend “a maximum of 50 per cent” of the total value on print masthead titles, “a maximum of 30 per cent” on digital mastheads, and “a maximum of 20 per cent” on mobile mastheads. What if you don’t max it… and the percentages don’t add up?

Anyway the conditions are on a News Australia website, along with details and a cute video with a flying pink pig.

“Dazzle us with an integrated campaign idea for your client and News Australia Sales will give you $250,000 worth* of print and online media to bring it to life,” says the publisher.

* That’s at casual ratecard rates, incidentally.

News says it is looking for the best integrated national or local campaign, activated using one or all of its state mastheads.

Mumbrella editor Alex Hayes, RGA executive creative director Gavin McLeod, and his opposite number at AnalogFolk, Matt Grogan have joined a panel of judges. In the News corner are Neil Robinson, Rob Nolan and Craig Galvin.

Three entrants – who must come from Australia – get to present to the judges, who will be looking for customer insight, strategy and media rationale, and the ‘big’ creative idea. Entries close on February 14. The Newsfoundry one-day workshop is valued at $8000, while the awarded media spend has to run between two and four weeks.

Got that? Details are at this web page.