Publishers should fish out of bigger revenue ponds, INMA chief executive Earl Wilkinson says in a new report.

Cultural and business model transformation, moving beyond ‘print + digital’ in revenue diversification, establishing growth foundations and nurturing the emerging multi-platform hybrid news brand are the key points of ‘News Media Outlook 2014: Navigating the Minefield’.

The report highlights the need to develop a “transformation storyline” to explain the value proposition for stakeholders. And while digital capabilities are on the rise for media companies, publishers need to diversify revenue beyond ‘print + digital’.

Wilkinson says foundational elements are intensifying in new media companies –management capabilities and scale, platform-agile employees, a ‘big data’ strategy, and culture. And publishers need to communicate “who and what your company and brand represent as a multi-platform hybrid brand continues to evolve”.

The report is targetted at media company executives charged with “leading, strategising, and seeking new revenue streams and new audiences”.

Companies in the report include ABP, A.H. Belo, The Atlantic, Austin American-Statesman, The Australian, Axel Springer, Bild, Blick, Bonnier Group, Caribbean Communications Network, Chicago Tribune, Cox Media Group, Dagbladet, Daily Telegraph, Dainik Jagran, Dallas Morning News, Dawn Group, Deseret Media, Ebela, The Economist, Ekspress Grupp, El Espectador, Expressen, Fædrelandsvennen, Fairfax Media, Financial Times, Forbes, Fredriksstad Blad, The Globe and Mail, O Globo, Glücks Post, Grupo Clarín, Grupo El Comercio, Grupo Nación, The Guardian, HT Media, Huffington Post, Hürriyet, IDG, Irish Times, Jang Group, Journal Register Company, LandLiebe, L’Avenir, Mail on Sunday, Morris Communications, New York Times, News Corp. Australia, News Corp. UK, De Persgroep, Press Democrat, La Presse, Ringier, Sacramento Bee, Santa Fe New Mexican, Schibsted, Schweizer Illustrierte, Singapore Press Holdings, South China Morning Post, Spokesman-Review, De Standaard, Star Media Group, Styria, Sydney Morning Herald, The Star-Ledger, La Teja, The Times, Times of India, Times-Picayune, Tokyo Shimbun, Toronto Star, Trome, 24sata, Västerbottens-Kuriren, Vercernji list, VG, Wall Street Journal, Washington Post and Die Welt.

The report costs US$ 95 for members and US$595 for non-members.