Australian partner sparkles for WoodWing

Mar 31, 2014 at 10:36 pm by Staff


A big year in 2013 for Creative Folks – including winning Bauer Media as a client – has seen them rewarded by WoodWing as a diamond partner.

The upgrade recognises sales of its Enterprise publishing system, while the Sydney company is also awarded platinum status for the Elvis DAM asset management system.

Creative Folks has been a WoodWing partner since 2006, and counts Pacific Magazines, News Corp Australia, Yaffa Publishing Group and Bauer among its clients for the products. The first diamond partner in the Asia Pacific, they are one of only four (of a total of about 80 solution partners) worldwide.

WoodWing chief executive Roel-Jan Mouw says the recognition reflects growth we experience in the region for both Enterprise and Elvis. Creative Folks sales and project director Andrew Lomas (pictured) says his company has implemented many sites from five to more than 500 users across Australia and New Zealand: “Due to the newly assigned status of diamond partner, we are even better positioned to further develop the business in the publishing industry and beyond,” he says.

Magazine publisher Bauer Media Australia – which became a new user of Enterprise and Elvis DAM in 2013 – publishes more than 80 titles including monthly The Australian Women’s Weekly, and top weekly Woman’s Day, supporting them with reader websites and digital editions.

Creative Folks’ first customer, in 2007, was Pacific Magazines, which moved to Enterprise to streamline editorial processes, and is currently working to integrate Elvis DAM. It produces 21 magazines including Australian editions of Better Homes and Gardens, InStyle and Men´s Health.

WoodWing Asia Pacific managing director Remco Koster says there is also an opportunity to target new markets outside the publishing industry: “We see great opportunities throughout the entire region,” he says.

Sections: Digital business

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