Content & marketing

How India's leading English paper put its brand behind LGBTQ acceptance

Sep 09, 2020 at 06:17 pm by Staff

Executives at the Times of India looked to classified, one of the newspaper's oldest sections, as a way in which they could help tackle social issues for the LGBTQ community f.... Read More

TV more trusted despite internet being 'more popular' for news

Aug 23, 2020 at 09:23 pm by Staff

More people source news from the internet than TV, according to new Roy Morgan research... but they trust TV more. The research shows more than 12.7 million Australians (60.8.... Read More

Sin Chew drives monetisation through content strategy tools

Aug 19, 2020 at 06:48 pm by Staff

Malaysian newspaper Sin Chew Daily is reporting a more than 90 per cent revenue increase in 2019 through a digital transformation project with Facebook. The newsroom has chang.... Read More

Topic modelling helps publisher deliver what readers want

Aug 18, 2020 at 10:34 pm by Staff

Finding out what readers read, what keeps them coming back, and what inspires them to subscribe has been key to a project by Berlin-headquartered Funke Media Group. "We wanted.... Read More

eSummit: Engaging with quotes... and catching up with print subscriptions

Jul 22, 2020 at 06:56 pm by Staff

It's a long road ahead if you compare - as they do at Schibsted - digital subscriptions with print ones. But that's the course set by consumer business director Bård Skaar Vik.... Read More