Mark Challinor: Media companies missing mobile coupon opportunities

Dec 18, 2014 at 11:31 am by Staff

E-coupons are increasing in popularity, and news media may want to explore their potential by using brand-aligned offers, push notifications, or loyalty club discounts. The n.... Read More

Peter Marsh: Online advertising's seedy underbelly

Dec 17, 2014 at 11:54 am by Staff

Fraudulent ad bots are responsible for 36 per cent of the 'people' clicking on online advertisements. News media companies need to protect themselves from this activity by ca.... Read More

More sweet things at America East 2015

Dec 17, 2014 at 10:29 am by Staff

Late March is time to head back to West Chocolate Avenue, Hershey, for a sweet confection of innovation and inspiration. This year's America East conference includes a new ci.... Read More

NYT expands to maximise cash from print

Dec 17, 2014 at 07:39 am by Staff

While media agencies continue to talk up digital advertising, reports reaffirm the message that print still works. News Corp chief executive and in Australia, Seven West's Ry.... Read More

Multiple output, HTML proofing in new workflow

Dec 15, 2014 at 02:39 pm by Staff

A first Fujifilm implementation of Adobe's Mercury RIP architecture will process multiple jobs and allow browser-based remote previewing. The company claims upgrades to its X.... Read More

ADVERTISEMENTS

ADVERTISEMENTS