TV research tells advertisers to invest for the long burn

Oct 05, 2021 at 11:30 pm by admin

A new report in ThinkTV’s ‘payback series’ tells advertisers to spend half their advertising budget with the medium. Focussing on the difference between &ld.... Read More

‘We’ll have it’: News shops for control of video production partner

Oct 05, 2021 at 11:07 pm by admin

After spruiking the benefits of branded content at an event last week, News Corp has gone further into the business with a controlling stake in full service video production c.... Read More

Champions buying into generations of community heritage

Oct 05, 2021 at 09:17 pm by admin

Another US community newspaper has changed hands with the acquisition of the Bennettsville Herald-Advocate in South Carolina by Scott and Corey Champion. The chief executive.... Read More

Atex separates business units to speed digital evolution

Oct 04, 2021 at 07:50 pm by admin

Systems developer Atex is to split its business into two units, focussing specifically on content and advertising. Marketing director Gian Camillo Vezzoli (pictured) will lea.... Read More

Memo to Scotty: Don’t forget branded content

Oct 04, 2021 at 03:13 am by admin

Murdoch-owned news publisher News Corp Australia has taken to a virtual event to spruik branded content, a rival to other forms of advertising in which it has an increasing ro.... Read More

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