After baring the follies of Australia's news publishers to delegates at this year's INMA World Congress, Melbourne academic Mark Ritson is set to face the local industry at the end of this year's Inform News Media Summit.
That Edison-screw lamp globe – the one embraced by the ‘Sun’ Page Three girl in the group’s environmental push – is back in a print campaign to promote News Limited’s multiplatform advertising offering.
Symbolically, the globe becomes dandelion seeds in one of the ads – under the ‘Where ideas spread’ theme – which have been developed inhouse. And exceptionally the ads push the News group, rather than individual mastheads, magazines or websites.
The campaign is being supported by an online promotion giving media people the opportunity to win a trip to the Cannes advertising festival.