Video advertising marketplace Teads is moving in southeast Asia after raising US$47 million of new debt financing.

With a "significant foothold" in Japan already, the company says it will expand into southeast Asia this year and China next year.

Christian Guinot, former president at MEC China, has been appointed Teads to drive the Asian operations from a new Singapore hub.

"We already have a strong presence in all major American and European markets, and in Japan," says Bertrand Quesada. "It is now time for us to become more deeply entrenched in the Asian markets, solidifying our worldwide operations to best serve our customers, brands, agencies, trading desks and publishers."

Publishers participating in Teads' outstream video advertising marketplace include the Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Corriere della Serra, El Pais, Die Welt, Nikkei, O Globo, Clarin, and others.

The new financing will be used to fund the Asian expansion and acquire complementary ad tech companies.